Andrew Bardin Williams

Senior Technology Writer

With more than five years experience writing marketing and sales collateral for leading technology companies, including IBM, McDATA, Cisco, NetApp, Alacritech, Unitrends, along with a variety of startups, Andrew Bardin Williams thoroughly understands the audiences Ignite’s clients are trying to reach.

To reach those audiences, Andrew taps his particular strength in taking complex technology messaging and rewriting it for a more business-focused audience.

Andrew brings an extensive PR and media background to his role as Senior Technology Writer for Ignite, working with clients to develop customer success stories, press releases, bylines and white papers.  Solidly skilled in communications for technology, Andrew’s experience includes working at Text 100 Public Relations, a technology-focused PR firm, where he served as lead agency contact for IBM Tivoli Storage, helping formulate the PR strategy for IBM’s storage management software. He also writes write feature articles for technology trade magazines and vertical publications. These include: InformationWeek, ITS International, TechTarget’s searchopensource.com, EdTech and FedTech.

Andrew’s well rounded experience has included work with the Fresno Grizzlies baseball team, the Boston Globe’s boston.com, the US Olympic Committee, and the Clinton White House.

This high energy writer also covers outdoor adventure travel for the Santa Cruz Sentinel. Favorite articles include: cross-country skiing in Tahoe, rappelling into California’s largest underground chamber, skydiving off the coast of Monterey and kayaking at a San Francisco Giants baseball game.

He has a bachelor of sciences in Journalism and a bachelor of arts in History from Boston University.