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Case Studies

PR Case Study: DataDirect Networks: Raising Brand Visibility to Support Growth and Expansion

Though a recognized leader of data storage solutions within the high-performance computing (HPC) industry, DataDirect Networks (DDN)…

PR Case Study: Spectra Logic: Changing market perceptions and boosting share

Slow sales of a new line of disk products and existing market perceptions that ‘Tape is Dead’ brought Spectra Logic to IGNITE Consulting for a PR program that would re-energize its market presence and drive awareness of its new solutions.

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Client Testimonials

“Simply put, IGNITE gets it! They understand nothing else matters but delivering results.  And they deliver!  By combining strategic leadership, a deep knowledge of technology, and strong connections in the industry to drive media and industry coverage, IGNITE ensured our product launch made a solid impact and got high profile visibility in a very noisy data storage market.”

Rich Gadomski
VP of Marketing, Commercial Products FUJIFILM Recording Media


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